Discontinued Shade Hunting
Running at about its usual level.
What it is
Beauty consumers are turning to social media communities to track down exact replacements for lipstick and eyeshadow shades that have been discontinued or are otherwise unavailable. The searches range from recreating shades from decades-old photographs to finding dupes for recently dropped product lines. Many of these requests are intensely personal, tied to shades that perfectly suited someone's skin tone or became a staple part of their routine.
This week vs usual
-13%
usual week: about 248 signals
Signals this week
250
Sources
7
over the last seven weeks
Momentum
28/100
tracked since Apr 20, 2026
Where it is being talked about
Share of its signals over the last four weeks. Mostly Social.
The rest of this trend is on Starter
- An AI brief: why now, who is driving it, what to watch
- The 90-day chart against its usual level
- Every signal behind it, and an email when its label changes
Written about this trend
More lifestyle trends
See allDIY Wealth Consciousness
A surge of content is circulating around how everyday people can build income online, blending practical how-to guides with a broader mindset shift about money and financial independence. The conversation spans beginner tutorials, personal experience essays, and critical takes on who actually profits from 'make money online' advice. Themes range from digital products and content creation to skepticism about the gap between those who teach wealth-building methods and those who genuinely live by them.
Japan Trip Planning
Travelers are flooding social platforms with detailed questions about planning trips to Japan, particularly along the classic Tokyo-Kyoto-Osaka corridor, for the autumn and winter months of late 2026. Discussions span itinerary reviews, hotel comparisons, niche experiences like sumo training observations, and seasonal draws like autumn foliage. Both solo travelers and group travelers — including couples on honeymoons and families — are actively seeking peer advice before booking.
Everyday Bloom Photography
People are sharing close-up and candid photographs of everyday nature encounters — flowers, insects, birds, and small wildlife — taken during garden visits, balcony moments, and local walks. The content spans multiple languages and geographies, suggesting a broadly distributed, grassroots visual community. The hashtag #Bloomscrolling appears alongside macro insect and plant photography, pointing to an informal but recognisable movement around slow, observational nature imagery.
Hyperlocal Food Discovery
A surge of mobile apps is emerging to help people find, choose, and order food from local restaurants, cafés, and dining spots. These tools range from AI-driven meal recommendations and randomized suggestion features to city-specific food guides and niche cuisine directories. The apps span multiple languages and regions, reflecting a globally distributed wave of hyperlocal food discovery products.
Halloween Creative Preparation
With Halloween approaching, people across social communities are actively sharing costume ideas, DIY decoration projects, handmade crafts, and event plans. Discussions range from children's and pet costumes to adult cosplay, cultural sensitivity questions, and in-game Halloween events. The conversation is broad and participatory, spanning personal creativity, community gatherings, and digital gaming spaces.
Conscious Laundry Optimization
People are turning to social communities for help diagnosing and removing stains, understanding why damage appears after washing, and fixing laundry mistakes involving fabric care, color bleeding, and product interactions. The conversations are highly practical and problem-driven, ranging from souvenir shirts ruined after a theme park trip to irreplaceable vintage and sentimental garments. Users are sharing photos, listing every product they have already tried, and seeking precise, expert-level guidance rather than generic tips.